We are just past of a year since the App Store launched and there are more than 60,000 applications released for the iPhone and iPod Touch. When we wrote our 2008 year-end app wrap-up, we had just surpassed the 10,000 app milestone. In early June 2009, the store reached 50,000 apps. At present, we are looking at a staggering 300 new applications being released every single day. How does the average iPhone user find the gems in this deluge?

Unfortunately, the process is entirely overwhelming for the average iPhone user. The bulk of consumers use iTunes’ Top and front page listings. Since placement on the top lists is derived entirely from unit sales, there is a disturbing skew towards the $.99 applications. This not only discourages big developers from putting high budgets and serious resources towards development of really useful applications and games, but also does a disservice to us, as iPhone users. If all we see are ninety-nine cent gimmicks and toys, how will we realize the true potential of our device? Apple attempts to offset this with editor’s picks, but this simply isn’t enough to make sense of the App Store.

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